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Digital Marketing Course - CPD Accredited

Oplex Careers

Summary

Price
£19 inc VAT
Study method
Online
Duration
18 hours · Self-paced
Qualification
No formal qualification
CPD
18 CPD hours / points
CPD What's this?
Additional info
  • Tutor is available to students
88 students purchased this course

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Overview

The online Digital Marketing Course from Oplex Careers aims to provide great insight into the skills and knowledge related to working in marketing, exploring different forms of marketing and the use of technology advancing this field and more.

CPD

18 CPD hours / points
Accredited by The CPD Certification Service

Course media

Description

The online Digital Marketing Course will provide learners with a good insight into key elements to marketing products and services online, whether for yourself or for clients. This course will discuss the key skills related to Digital Marketing, from mobile marketing, digital display advertising, SEO and more. This course will provide a great insight into working with clients using practical examples throughout the course. Whether working in this field already, you want to get started working in marketing, or just interested in this field of study, this course will cover a range of modules and provide multiple examples for assessment.

Course Syllabus

The Digital Marketing Course is split into the following modules:

    • Fundamentals of Digital Marketing

• Digital Marketing
• Advantages of Digital Marketing
• Trends in Digital Marketing
• Digital Marketing Types
• How Digital Marketing Works
• Target Audience
• Rules and Regulation

    • Search Engines and Search Engine Optimisation (SEO)

• Search Engines
• Search Engine Optimisation
o SEO Mechanisms
o Benefits of SEO
o SEO Usage Risks
• Search Engine Marketing
o Mechanisms of SEM
o Advantages of SEM
o Disadvantages of SEM
• Pay-Per-Click Marketing
o Matching of Keywords
o Advantages and Disadvantages of PPC

    • Websites and Design

• Basic Definitions
• Web Pages
• Web Servers
• URLs and HTMLs
• Website Types
• Pros and Cons of Websites as a Marketing Tool
• Web Design
• Website Marketing

    • Digital Display Advertising

• Digital Display Advertising
• Formats
• Advantages of DDA
• Disadvantages of DDA
• Targeting the Right Audience
o Formats
o Success Measures

    • Mobile Marketing and Email

• Email Marketing
o Mechanisms of Email Marketing
o Email Marketing Types
o Legalities
o Advantages
o Disadvantages
• Mobile Marketing
o Mobile Marketing Types
o Privacy Issues
o Advantages
o Disadvantages
• Practices of Mobile Marketing

    • Marketing via Social Media

• Networking and Social Media
• Marketing via Social Media
o Mechanisms of Social Media Marketing
o Online Visibility
• Social Media Platforms
• Advantages and Disadvantages of Social Media Marketing
• Practices of Social Media Marketing

    • Online Public Relations

• Public Relations
• Online Public Relations
• Online PR Elements
• Online PR Tools
• Mechanisms of Online PR
• Reasons for Applying PR Strategies
• Issues to Avoid

    • Web Analytics

• Web Analytics
o Differences between Web Stats and Analysis
• On and Off-Site Analytics
• Types of Web Analytics
• Mechanisms of Web Analytics
• Advantages of Web Analytics
• Social Media
• Proper Web Analytics Practices

    • Planning Campaigns for Digital Marketing

• Goals
• Research Activity
• Target Market Identity
• Developing a Plan
• Content
• Timeline Issues
• Mistakes Associated with Digital Marketing Campaigns

  • Final Assessment

Assessment

To assess the learners ability and knowledge to effectively understand the topics contained within the Digital Marketing Course, the course features a number of end of module interactive quiz questions.

Additionally, at the end of the course learners will also take an online multiple choice assessment test. This online multiple choice test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certificate

On successful completion of this Digital Marketing Course. This certificate will be produced in PDF format, hard copies of the certificate will be available at an additional fee of £9.99.

Course Format

This course is delivered online through eLearning. Learners of the course will receive instant access to our interactive student learning portal, which offers 24/7 access to the Digital Marketing Course.

Course Duration

The online Digital Marketing Course requires 18 hours to complete the course in full. This is only a guide to the learning hours required and it depends on how quickly an individual can absorb the information. The learning is online so it can be spread out over multiple sessions or done in one session.

Learners will have access to this course for up to 12 months from the date of joining. There is no time limit to complete the course during this period.

Tutor Support

When you are studying a course it is always useful to know that you have the help and support of tutors that want you to succeed in your studies.

As part of the Digital Marketing Course you will receive access to our dedicated tutor support service. The academic tutors will be able to provide you with unlimited online email support to help answer any questions that you may have whilst you are studying the course.

Course Compatibility

Our Digital Marketing Course is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices.

We know that more and more people are using the web whilst they are on the move, so we have designed this Digital Marketing Course to be fully compatible across tablet and smartphone devices. You will be able to access the same content from the course, just over a 3G or 4G network whilst on the move.

Requirements

Our courses are ideal for beginners and those interested in the subject.

Career path

  • Enhance your employment opportunities
  • Improve career satisfaction
  • Track prior learning
  • Show you are up-to-date with the requirements of your job
  • Contribute to your CV
  • Lead to further education
  • Demonstrate your commitment and value within your organisation
  • Prepare you for promotion

Upon finishing the course your certificate will contain the recognised CPD mark from Oplex Careers.

Questions and answers

No questions or answers found containing ''.

Pez asked:

Hello, Is this price correct? £14 for 320 Hours? But when I log in your website I see a different price.

Answer:

The course is guided at 70 learning hours. Regarding this offer price, it is an exclusive offer with Reed. The price you see today will include everything you need to complete your course including 12 months unlimited access, tutor support, your online Final Assessment and your accredited certificate emailed to you on completion.

This was helpful. Thank you for your feedback.
Kris asked:

What is the equivalent Level of this course? If I didn't pass the final assessment, can I retake it for free? thanks

Answer:

The course is CPD accredited which is training related to professional development. The price you pay on registration includes everything you need to complete your course including your Final Assessment, retaking the Final Assessment if needed (free of charge), and your certificate that is emailed to you on completion. Hope this helps. Thanks

This was helpful. Thank you for your feedback.
Helen asked:

Hi, is this course available for people in Northern Ireland and why is it so cheap? Is there a reason for this? Thanks!

Answer:

Yes this course can be studied if you're in Northern Ireland. As long as you have a device with internet access (eg. SmartPhone, tablet, laptop etc) you can enjoy and successfully complete this course. Regarding the price - simply put - we run offers at different times throughout the month to make our training courses more affordable, and therefore more accessible, to a wider range of learners

This was helpful. Thank you for your feedback.
Arianna asked:

At the moment the course is reduced to £14. Does that mean that when you pay that amount you get the full course or just one module?

Answer:

The price you see is a one off price and will include everything you need to complete your course, including the full course readings, your Final Assessment (and retake if required) and your PDF Certificate on completion. Hope this helps. Thanks

This was helpful. Thank you for your feedback.
N.R asked:

Are there any materials provided to practice before the final assessment?

Answer:

Yes as well as the actual course modules, you will have End of Module tests which are there to ensure you are progressing through the course well in preparation for your Final Assessment. There is also a Mock Assessment before taking the final test which will include questions directly from the Final Assessment to help you. Thanks!

This was helpful. Thank you for your feedback.
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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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